UX/UI Design
Clear, functional and user-centered digital experiences that connect business goals with real user needs.
Computer EngineerMadrid, España
Designing products, strategies and experiences powered by technology and AI.
I help companies and teams build human-centered digital solutions, optimizing processes, automating workflows and generating real impact through design, technology, product and AI.
- Disciplines
- Years of experience
- Projects
- 6+
- 7+
- 20+
About me
About me
I dare to create, innovate and propose, using AI as an ally to achieve great things.
Product Designer and UX/UI Designer with a Computer Engineering background. I love to create, propose and innovate: I've led projects across SaaS, marketplaces and multi-country platforms, using AI as an ally to connect design, product and technology for real results.
- Creative mindset
- Leadership
- UX/UI Design
- Product Thinking
- Innovation
- Applied AI
- Creativity
- Outcome-driven
Computer EngineerSimón Rojas
Experience
Professional journey
A walkthrough of the roles, teams and disciplines that have shaped the way I work.
2021 — Present
Golden M, Inc.
Project Manager & Product Designer
I defined the information architecture, sitemap, homepage, and landing page for Layrz. I designed and maintained several mobile apps for the Layrz ecosystem and worked continuously on AllTank, a fuel logistics SaaS in Brazil based on Layrz. I coordinate teams of up to 5 people using agile methodologies and apply AI to research, process streamlining, ideation, and asset generation.
- Product
- UX/UI
- AI
- Leadership
- Layrz
- AllTank
Services
Areas where I can add value
Connected disciplines to solve real problems with product, design, technology and strategy.
Product Strategy
Defining vision, discovery, roadmap and metrics to build digital products that generate real impact.
Project Management
Leading digital projects with agile methodologies, cross-functional teams and continuous value delivery.
01 · 08
UX/UI Design
Clear, functional and user-centered digital experiences that connect business goals with real user needs.
Product Strategy
Defining vision, discovery, roadmap and metrics to build digital products that generate real impact.
Project Management
Leading digital projects with agile methodologies, cross-functional teams and continuous value delivery.
AI & Automation
Designing and integrating AI and automation solutions to optimize processes and create smarter products.
Digital Marketing
Digital strategy focused on growth, brand, content and conversion, anchored on real data.
Audiovisual Production
Producing and editing audiovisual content for product, brand and internal or external communication.
Strategic Consulting
Strategic guidance to integrate design, product, technology and AI into the business culture.
Development & Tech
Basic HTML, CSS and web page building. Site management, deploys and creating pages with AI.
Looking to boost your product or team?
Let's talk about your next project.
Projects
Some of my projects
A sample of my work in product, design, marketing, technology, and the use of AI for generating some assets.
Video Editing · Motion Design · Email Marketing2025Layrz Marketing GIFs & Short Videos
Creation and editing of short videos and GIFs for email marketing campaigns and commercial ads for Layrz by Golden M.
- Video Editing
- Motion Design
- Email Marketing
- Ad Creatives
Presentation Design · Sales Enablement · Customer Education2024Homie Rental Process Playbook
Playbook-style presentation that lets Homie's sales team walk prospective renters through the rental process with clarity and consistency.
- Presentation Design
- Sales Enablement
- UX Writing
- Customer Education
Graphic Design · Marketing Design · Product Communication2023Homie Flyers & Brochures
Design of flyers, brochures and commercial infographics to communicate Homie's benefits, processes and product news in a clear, visual and actionable way.
- Graphic Design
- Marketing Design
- Flyers
- Brochures
UI Design · Data Visualization · ERP2023ERP Sales Report PDF Design
Design of a PDF report for an ERP system, focused on visualizing sales indicators, targets, customers, products and performance by commercial zones.
- UI Design
- Data Visualization
- PDF Report
- ERP
UX/UI · Product Design · Mobile App2022Homie Wellness Scheduling App
Design of a mobile solution to digitalize the booking and administration of internal wellness sessions, replacing a manual paper-based process.
- UX Research
- Design Thinking
- Mobile App
- Prototyping
Presentation Design · Corporate Portfolio · Visual Storytelling2022Golden M Company Portfolio Deck
Corporate portfolio deck designed to present clients, technology projects, working processes and results developed by Golden M.
- Presentation Design
- Corporate Deck
- Visual Storytelling
- Technology Portfolio
Track record
Companies I've worked with
Teams and brands where I've contributed across product, design, strategy, AI and technology.
Let's talk
Got a project in mind? Let's build it together.
Tell me about your product, brand or team. I'm available to collaborate on product, design, AI, strategy and development initiatives.
contact@simonjrojas.comMy stack
Technologies and tools I use
A curated set of tools that power my UX/UI, product, development, marketing, AI and audiovisual workflows to build high-impact digital experiences.
- Figma
- Photoshop
- Illustrator
- Adobe XD
- InVision
- Framer
- Canva
- Notion
- Miro
- Slack
- Trello
- Jira
- Asana
- Monday
- VS Code
- GitHub
- Vercel
- Next.js
- HTML5
- CSS3
- WordPress
- Shopify
- Strapi
- ChatGPT
- Claude
- OpenAI API
- Make
- Zapier
- Mailchimp
- HubSpot
- Postmark
- Google Analytics
- Google Tag Manager
- Search Console
- Semrush
- Ahrefs
- Filmora
- CapCut