Layrz Marketing GIFs & Short Videos

Layrz needed short visual pieces to support email marketing campaigns and ads. The goal was to condense the main message of each campaign into a few-second video that could be turned into a light, attractive GIF reinforcing the email content from the first glance.

• FormatShort videos and GIFs
• GoalCapture attention in email
• ChannelEmail and digital ads
• OutcomeAssets ready for campaigns

In B2B email marketing campaigns, the first seconds are key to communicating value. The visual pieces had to work as a hook: reinforce the use case, connect with the target industry and let the user grasp the email's main topic without relying only on text.

• Grab attention quickly.
• Support the email marketing content.
• Communicate use cases in a few seconds.
• Work without audio.
• Lightweight for email delivery.
• Instant visual readability.
• Coherence with the commercial message.
• Reusable across ads and digital pieces.

• Layrz B2B customers

  Logistics companies, fleet operators, cold-chain businesses, commercial refrigeration and generator operators looking for IoT solutions.

• Commercial team

  Advisors who used the assets to support campaigns, prospecting and sales materials.

• Email marketing audiences

  Subscribers and prospects receiving campaigns who needed to understand the offer in seconds.

How do you turn a B2B commercial email message into a brief, clear and memorable visual piece? The challenge was producing videos that communicate value in seconds, are understandable without audio, light enough to work as a GIF and visually compelling within a commercial email.

• Question 01

  How do you condense a B2B use case into a few seconds without losing clarity?

• Question 02

  How do you make a piece that works without audio while keeping rhythm?

• Question 03

  How do you balance weight, quality and compatibility for email marketing?

I took part in creating and editing the short audiovisual pieces for Layrz, from understanding the email message to visual execution, editing, pacing, alignment with the commercial team and preparation as a final video or GIF asset.

1. Step 01

   Understanding the email

   Review of content, audience, main benefit and CTA of each campaign to define what the piece had to communicate.

2. Step 02

   Visual definition

   Identifying a fast visual idea that best represented the use case or target industry.

3. Step 03

   Commercial alignment

   Discussing the proposal with the commercial team to ensure coherence with the campaign goal.

4. Step 04

   Production and editing

   Editing clips in CapCut and Canva, selecting scenes, pacing and composition for a brief duration.

5. Step 05

   Optimization

   Preparing each piece as a GIF or lightweight asset, taking care of duration, weight and silent readability.

6. Step 06

   Final validation

   Final review with the team, adjustments and delivery ready for commercial use.

A collection of short 16:9 videos and GIFs was produced to communicate Layrz use cases: cold chain, fleets, generators and commercial refrigeration. Each piece was edited to reinforce the email message from the first second and remain light enough for digital channels.

• Cold chain
• Fleet monitoring
• Electric generators
• Commercial refrigeration
• IoT solutions
• B2B communication

• Keep pieces short to ease GIF conversion.
• Prioritize visual readability without audio.
• Use scenes tied to the industry or use case.
• Mind the pacing to grab attention in the first second.
• Avoid heavy on-screen text.
• Treat each piece as a complement to the email, not a full explanation.
• Optimize duration and weight for email marketing.
• Validate the concept with the commercial team before finishing.
• Build assets reusable across email, ads and commercial materials.

• CapCut
• Canva
• Envato Elements
• Motion Design
• Video Editing
• Email Marketing Assets

• MP4 / GIFFormat
• Email marketingChannel
• B2B / IoTFocus
• LayrzClient

This project reinforced the importance of designing audiovisual pieces with the channel in mind from the start. A video for email marketing doesn't need to tell the whole story: it must grab attention, contextualize the message and motivate the user to read or click.

• Format shapes creativity.
• In email marketing, the first seconds are decisive.
• A good GIF must be understandable without audio.
• The visual piece must complement the copy, not repeat it.
• Alignment with the commercial team keeps the focus on conversion.
• Technical optimization is part of the design.
• Short assets can be reused across channels when planned well.